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Andrew Durano

About

Principles

Andrew Durano

About

Principles

As a hybrid creative with a decade of hands-on experience in-house and agency side, I’ve helped forward-thinking companies bring to life their brand, product and customer stories. While innovation has been a consistent through-line between my collaborators, I strive to keep human experience and connections at the core of creative.

My approach is rooted in several principles:
Passion for impactful experiences.
Curiosity about the cultures around us.
Dedication to the craft and the process.
Consistency in simplifying the complex.

10.23 - Now

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Amazon Alexa Freelance Senior Creative

10.22 - 04.23

Starbucks Global Creative StudioFreelance Senior Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

07.22 - 10.22

Spotify Hybrid Creative

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

11.17 - 07.21

DolbyStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

09.14 - 11.17

ToasterStaff Senior Designer

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

2009 - 2014

Academy of Art UniversitySchool of New Media

Led art direction and design for Alexa Themes co-marketing campaigns
       150M impressions per campaign
       300% ROI on device purchases
       +250K enablements
Collaborated cross-functionally with marketing leads to produce evergreen creative for Echo devices

Contact

Email
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Principles

hello@studioad.work

Client

Spotify

Role

UX, UI, Motion Designer

Brand Expression

Most storytelling platforms offer only fleeting moments of engagement, but Spotify gives brands a unique opportunity to create deeper, more lasting connections through emotion, memory, and sound. Spotify layers into your life, while not taking away from it. It's long-form, audio first, and contextual, It's always there for you, in your pocket to augment your activity and mood. It's a companion, not a distraction.

Concept

Spotify transforms storytelling into a lasting connection—layering into life, sparking emotion, and turning everyday moments into meaningful brand touchpoints.

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Solution

Working under the direction of a staff designer, Vicki Tan, I expanded on four bespoke audio-first experiences for brands to leverage to, first, connect with their people. And second, create opportunities for conversion.

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Often times, the places we visit aren't sparked by search results. The idea starts with first-hand, lived experiences. A good word from a friend, a carefully curated blog article. What if we could experience a space before visiting? Or take it with us once we've left? What about our favorite, daily go-to spots? The ambiance we're so fond of, the music in the space, and even their distinct products?

Our solution brought this idea to life through four bespoke, audio-first product experiences, giving brands new ways to foster deeper connections with their customers. By leveraging Spotify’s unique ability to evoke emotion and enhance everyday moments, we created immersive touchpoints that extend beyond the screen. These experiences transformed brand storytelling into something personal, memorable, and seamlessly woven into people’s lives.

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Results

Credits

Creative Lead: Vicki Tan

Home

Project Title

Client

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Role

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Task

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Solution

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Process

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Credits

Role: Name

Brand Expression