2023
VIEW
Overview
Starbucks Reusables
Creating excitement around progress.
At the Starbucks Creative Studio, we set out to create excitement around upcoming sustainability initiatives. Furthering their resource-positive commitments, Starbucks launched a reusable cup test in 12 Starbucks stores in California. A program setting the foundation for stores worldwide. Choosing only reusable cups is a new habit for many customers. Starbucks’ behavioral science-based research shows ease and convenience are foundational. Leveraging the company’s sustainability toolkit, we developed an identity across in-store signage, collateral, and other materials to invite customers into partaking in change.
Thinking about ways to get customers in a place to welcome these changes and feel good about taking part, I created a set of inviting stickers, moved towards the lighter brand color palette, and chose to hero the benefits of reusing and recycling.
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018cfadf760339fd7ad35_sbux-stickers.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018cfae3938693921880e_sbux-bin.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64dfb3ba7eb9e7ec31496e2f_table-tent-mock.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018ce6c35b16f4eed00ad_sbux-wash.jpeg)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018cf6321200c4ce5b72d_sbux-bag.png)
The initiative‘s success relies on the joy and participation of customers as well as barista Partners in stores.
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018d0d9f2b6bb25c21ce3_sbux-apron.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e01b510838e40e67cbbc26_sbux-cpf.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e01cf86321200c4ce89883_sbux-app.png)
![](https://cdn.prod.website-files.com/5ffe831012bada6c0e22fa0c/64e018cf6321200c4ce5b718_sbux-a-frame.png)
Team
ACD: Jeff Ashley,
Design: Ian Vibbert
Writer: Maria McNamara
Design: Ian Vibbert
Writer: Maria McNamara